As of now, the kids who know everything there is to know about sex, drugs and alcohol in many instances are the same kids constantly making bad choices.
So teaching knowledge without teaching discipline is not really education.
Etymologically, the word "education" is derived from the Latin ēducātiō ("A breeding, a bringing up, a rearing") from ēdūcō ("I educate, I train") which is related to the homonym ēdūcō ("I lead forth, I take out; I raise up") from ē- ("from, out of") and dūcō ("I lead, I conduct").
This also shows us the difference between a value and a virtue.
A value is knowing something is right or wrong.
A virtue is doing the right and avoiding the wrong.
Both are important but which one is really more important to teach?
The virtue.
So from the coaching vantage point ... if we spend hours upon hours watching film and teaching from our playbook - that is knowledge, that is a value.
But if we have little time to teach execution, doing - we are not really coaching.
If we want leaders, if we want kids making the right choices we must make time to teach virtue - both knowledge and doing.